Archive for: June, 2023

Direct Mail for Bowling Alleys

Jun 06 2023 Published by admin under Uncategorized

Everyone likes to bowl and yet no one will come unless they are in a league or they are invited. Sometimes these customers need a little edge to get in the door you see? How can you get clients and bowlers into your bowling alley establishment and get them hooked on such a wonderful sport?

Well, perhaps a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct-mail and direct-mail marketing coupon packages work very well for bowling alleys. One of the best ways a bowling alley can attract new business is by sending out; two for one discounts.

It is recommended that bowling alley send out direct-mail marketing coupon packages to those households and small businesses within a 15-mile radius. It is best to send them out three to four times per year during non-peak bowling team seasons.

It also makes sense to have discounts for those people who wish to bowl during the middle of the day when the bowling alleys are not as crowded. Perhaps you might consider direct-mail and direct-mail marketing coupon packages as part of your marketing and advertising strategy for your bowling alley. It is effective and relatively inexpensive for the results you will receive. Please consider all this in 2006.

Comments are off for this post

Easily Improve, Track, and Monitor ROI With Powerful Direct-Response Tools

Jun 05 2023 Published by admin under Uncategorized

Return on investment… three tricky words for those who manage the marketing and advertising initiatives for a company or client. After all, response rates and budget optimization are the crux of a successful campaign.

Today, advertising is required to be efficient and meet many expectations; generate leads, optimize budgets and stay ahead of the competition. Advertising also has to be clever, inspiring and unique. Many of these challenges are addressed by creative executives, web designers and the new alternative media gurus. Other challenges, like ensuring strong ROI, are more difficult to overcome for the advertising and marketing executives, but are not un-surmountable.

So how do professionals who manage advertising programs make sure they are implementing a strong campaign? One that tracks ROI in today’s complicated media environment while also producing results? It is easier than you may think if you employ old (the phone) and new (the internet) technology.

First, you need to incorporate a memorable direct-response tool in your advertising and use it as a call-to-action, like a vanity 800 number. When used in advertising, vanity 800 numbers are proven to increase response rates by at least thirty percent (30%). And, according to a recent study by Infosurv, Inc. and eRewards, consumer recall improves up to eight-four percent (84%) with a vanity 800 number in print and outdoor ads, versus a numeric phone number. The study also finds that consumers have a nine times higher recall rate of vanity 800 numbers in radio and television ads, versus a numeric phone number. This simple but powerful response device translates into significantly more leads and sales for your business and will set you on the path to a healthy ROI.

There are many benefits to using an unforgettable phone number as the call-to-action in your advertising. Together, the ads and the response tool establish a strong image in your market segment. For example, almost everyone recognizes the McDonald’s arches while racing by on the highway. The same goes for notable logos like the Nike swoosh. This concept of image recognition translates to your vanity 800 number if it aligns with your brand (e.g., a roofer using 1-800-NEW-ROOF). And, when you place a memorable number in all of your advertisements, business materials (business cards, order forms) and marketing materials (promotional items, yard signs, vehicle signs),it will do the leg-work of identifying your company and maintaining a consistent image in your market(s).

Increasing consumer recall and response rates and generating more leads only gets you halfway down the ROI path. Next, you must analyze those leads so you can re-align your advertising campaigns and spend your media budgets wisely.

To evaluate campaigns you need to have the tools in place to monitor your advertising performance. It is very easy to ask new customers or clients where they heard about you, but it’s not always accurate. Monitor your advertising campaigns based on actual response rates. It’s easy with the call tracking data that you’ll capture on every incoming call to your vanity 800 number.

So, ask yourself these questions:

1. Do I know how each incoming lead found my company?
2. Am I able to track my company’s return on advertising dollars effectively and accurately?
3. Do I really know which media outlets are working well, and which ones are draining my budget?

With real-time online call tracking reports advertisers have definitive data to answer these three questions and more. You will gain the ability to build a database of leads for future marketing efforts, analyze campaign results for media budget optimization, and examine a wide range of call data such as cost of calls, missed calls, and markets that produce the most results and bring you the most leads – the markets you should focus on in the future.

Recently a post-secondary career college implemented this two-pronged approach of generating more incoming call traffic and tracking their advertising. After activating a vanity 800 number and featuring the number in their advertising the incoming call volume to the admissions department jumped seventy percent, and in turn produced an identifiable increase in enrollment opportunities for the organization.

The executive director of Cambria-Rowe Business College recently shared with me, “We’ve had the best two years in history since we started using our vanity 800 number. More applications are coming in as a result of our advertising, and I attribute that directly to the vanity number.”

Using the phone number as a direct response and branding tool, the school not only observed an increase in leads, but they are now also able to track their calls and see where they originate. After being approached multiple times by a local magazine to purchase ad space, the magazine’s sales rep switched tactics. The rep convinced the school’s marketing department to test the magazine’s response rates using free ad space. To the school’s surprise the magazine generated the highest return of all other media outlets they had been using. The school admits that they never would have known how valuable the magazine is to them had they not been able to track response with hard data, rather than supposition.

The scenario here demonstrates just how effective advertising with an unforgettable phone number is. It really is that simple. Vanity 800 numbers increase response rates and call tracking data empowers you to monitor advertising performance, learn what works for your business and resonates with your target audience, and gives you the opportunity to improve your ROI.

Comments are off for this post

Mind Over Content: The New Multi-Channel Marketing Dialogue

Jun 04 2023 Published by admin under Uncategorized

I write in defense of the American consumer. So many direct marketers go about the task of lead generation at a fairly lowbrow level. Past marketing schools of thought have touted the merits of the quintessential “giveaway” to stoke response rates. They have held tightly to the tired image of a consumer sitting by the phone salivating over a free widget, a bonus gadget, or a complimentary thig-a-ma-jig.

RING. RING. RING. The 1990′s called and wants their D-to-C Marketing Plan back! It would behoove all Direct Marketers in 2015 to toss away their old metrics, burn their past assumptions, step out from behind their offer templates, and have a chat with their base… they are far more sophisticated and discerning than you give them credit for.

New consumers are multi-channel, real-time creatures. They are savvy and contemporary. They download, link, chat, post, tweet, connect and share new sources of content faster than we can predictive dial. They really don’t long for gimmicks. What the explosion of review sites, referral networks, and peer-to-peer rankings has taught us is that they crave information; they covet communication; and they very much value the experience of others.

For the first time, the consumer doesn’t really have to “take a chance” on a product or service because they can seek out references and testimonials first-hand. They don’t have to believe your expert because they can put the question out to the airways and get a landslide of unsolicited opinions about the merits or shortcomings of your brand.

So it’s important to have an intelligent conversation about who you are, what you do, and why a prospect should give you their consideration. You must put dynamic and insightful information in their hands… because Information gives them knowledge and knowledge is power. Information also gives them control over their decision making process and that helps them take an action.

The more the consumer knows, the more qualified they are. And, the more qualified they are, the greater their degree of engagement. Why does engagement matter? Ask your sales people, your landing pages, your shopping carts, your order forms… or whatever means you use to convert leads to revenue. Engaged customers are far more likely to not only listen to a product pitch or download more information, but they are your best shot at creating a loyal customer and an invaluable addition to your database.

So whether your product or service can help them grow hair or secure their retirement… lose 10 pounds in 10 days or take away the signs of aging forever, the relevance, authority, and verifiability of what you tell them is the most important thing you can do for your brand this year.

Trust me, today’s consumers are not sitting up at night dreaming about BOGO’s, but they may very well be worried about their life, their health, their future, and the world. Marketing in 2015 has to hit the right note, strike the correct chord, and ring completely true to the end user. And don’t forget the passion… it’s the difference between a good marketing campaign and a truly legendary one.

Comments are off for this post

3 Direct Mail Ideas For Your Retail Business

Jun 03 2023 Published by admin under Uncategorized

Sending direct mail flyers is critical for retail business development and lead generation. Your direct mail flyer or postcard design must be unique and eye-catching in order to stand out from the abundance of mail in your potential customer’s mailbox. This can be accomplished by ensuring that the mailer is well-designed, and written with effective and engaging copy.

The United States Postal Mail Service receives huge amounts of mail each day, with almost 50% being direct mail advertisements. As a retailer, you should create mailers that can stand out from the rest of the pack and jump straight to the eyes of potential consumers. Distinctive and attractive mailers will always generate the best response rates.

Be Different Stand Out

If you are reading this article, chances are you probably have some vested interest in creating an effective direct mailer. Below, we have compiled a short list of ideas to help your direct mail campaign generate the highest response rate absolutely possible:

· Bold, Simple Headlines: This is the first point of contact in which your mailer has the opportunity to capture the potential customer’s attention. For best results, try to use action words, state the message clearly and offer an incentive if applicable.

· Use Unique Formats: These include, but are not limited to, paper items, calendars, post-it-notes, or notepads that contain your company’s contact information and branded logo. A common example of this – a popular tool manufacturer (who’s target market is professional mechanics) circulates an annual calendar featuring pictures of scantily clad female models. What does this have to do with tools? Nothing! But it does allow the manufacturer to keep their brand name to be in front of their target customers where they interact with their products, thus, effective advertising.

· Offer an Incentive: Offer something that your potential customers can use, but not your actual product or service. T-shirts, coffee mugs, notepads, hats, etc., all branded with your company logo and information. Take advantage of the free advertising your target market will give ultimately give you by using your promotional gift.

· Use Sealed Mailers: Seal the envelope or mailer to accentuate the special offer or message waiting for the potential customer inside. This can create a sense of exclusivity for the receiving party, which can translate into a higher response when compared to its unsealed counterpart.

Remember KISS (Keep It Super Simple)

Customers want direct and simple messages when interested in a product or service. Design your mailer to be short, concise, and eye-catching. Utilizing simple, attractive color combinations assure that your mail will stand out among the clutter. The real idea is to show a provocative and engaging message that your potential customers can relate to. Also, be sure to include any and all contact information regarding the product and/or service you are offering.

Most importantly, use these ideas to spark your inner creativity and help you captivate your target audience through a well-designed direct mail campaign.

Comments are off for this post

Have You Considered Whether Direct Selling Right For You?

Jun 02 2023 Published by admin under Uncategorized

According to a credible source ‘Direct Selling’ is defined as: “the sale of a product or service, from one individual to another, away from a fixed retail location. These products or services are marketed through independent sales representatives or independent contractors. Direct sellers are not employees of any particular company; they market and sell the products or services of a company in return for a commission on those sales.”

Facts:
• Four in five (82%) of direct sellers have been with their current direct selling company for one year or more, and 47% for five years or more.
• 89% of direct sellers rate their personal experience in direct selling as excellent, very good, or good.
• 84% of direct sellers say that direct selling meets or exceeds their expectations as a good way to supplement their income, make a little extra money for themselves, or completely replace their current income.
• 91% of direct sellers say that direct selling meets or exceeds their expectations as a business where the harder they work the more money they can make.
• Virtually every consumer product or service can be purchased through direct selling.
• In the U.S. market alone, direct sales represent a $30 billion a year industry, providing nearly 16 million independent sales people with the opportunity to achieve personal and financial goals.
• Direct sellers are independent contractors by virtue of section 3508 of the U.S. tax code.
• Legitimate direct selling companies seek to make money with you as you build your business (and theirs) by selling real products and or services.

You may be wondering how to start; well that would be by choosing a company whose products/services appeal to you. It is suggested that in order to be successful it is important to choose products or services that you use and enjoy yourself, and that you really believe in. Set realistic goals for yourself because your success depends on your hard work.

Direct selling offers one of the finest entrepreneurial skill building opportunities in the world and many people discover that what they learn while creating such a home-based business of their own impacts their lives in ways they never dreamed of.

It is essential to understand that despite your goals, whether as supplemental income or as a full-time career, being an independent contractor is not easy income and you will not get rich quick. Success is only achieved by applying commitment and hard work with resourcefulness and determination.

Surveys show that independent contractors choose this method because they take pleasure in being their own boss which allows them to set uniquely flexible hours that accommodate other priorities such as family.

The beauty in this method of earning is that it’s open to anyone and everyone, regardless of experience, social status, or education level, and it’s the only industry where women earn dollar for dollar what men earn.

Comments are off for this post

« Newer posts