Search engine marketing for your online business is a process and once they get to your website, you better have a great funnel.
There are 3 things that will control the power:
Direct Response-Anything that is created to get more response out of your offer, which is a strong call to action.
Persuasion-Meeting your prospect on common ground, connecting with them and your sales pitch.
Navigation-How a person navigates your website, be conscious of how you are leading them.
The direct response is all about telling someone exactly what you want them to do. If you are building a list tell them how you can be of help, then direct them to put in their name and email address (for example). If you were just telling them about your offer without a call to action, they would be hanging high and dry not knowing exactly what to do next. People want direction, so give it to them!
Persuasion is just what it sounds like. If you have ever been in sales, you have persuaded someone to buy something from you. By the keywords you chose, their intent in their search and your ad copy, they should be ready to buy.
Have you ever landed on a website and you were completely clueless as to where to go? I know I have and its very frustrating. Nothing makes since and you think you are going to a certain tab for a specific reason and apparently the host doesn’t think anything like you.
This gives them a bad experience. The search engines, Google particularly, want their searchers to have a good experience. If they don’t, you will soon be slapped.